Green and clean
The challenge was clear: create the "Gucci" of the oil and waste collection industry.
Transitioning from Agri Energy to Olleco provided Spinbox with the opportunity to innovate, stretching our creative limits and establishing a fresh vision. We aimed to expand the brand guidelines to connect more effectively with target audiences.
A responsive mobile strategy was essential, prioritising user journey mapping and functionality in this standout Sitefinity build. Olleco desired seamless flow of directional content and supportive imagery from key landing pages to the expected information checkout.
In a highly competitive B2B sector, it was crucial to clearly promote Olleco's products and services, showcasing their vision and strategy for a cleaner world.
Reach new audiences
To align with Olleco's rebranding and tagline "Supply. Collect. Convert," we simplified the website and streamlined the user journey to support this brand proposition. The user interface was made cleaner and, where possible, expanded to full width to avoid constraining the site. Visual communication was enhanced with Olleco’s existing vector infographics and CSS3 animations, creating a high-impact banner that reinforced the branding message. Bespoke infographics were designed to keep the site clean and avoid overloading pages with text. We also created Bezier paths around focal points in supplied images to ensure a clean display.
Utilising HTML5 with correct semantic markup and the latest CSS3 innovations, the site was developed to be dynamically responsive for various mobile devices. Rich snippets and schema markup were also implemented to boost SEO.
The Olleco site runs on the Sitefinity Content Management System, chosen for its versatility. This allows Olleco to manage their content and pages independently while maintaining the original design and branding integrity.
Complex developments included a Depot Finder using a postcode-based system to provide location-specific results. Enquiries through the site are directed to specific depots based on enquiry type and location.
The results
From the rebrand to the initial website launch, Spinbox impressed Olleco with a bold new design. Prioritising the user experience, the new design and features helped Olleco reach a broader audience and onboard new clients.
With website traffic increasing year on year, the Olleco website exceeded expectations and remains robust. Olleco’s control over their content has propelled them to page 1 of Google’s organic search results.
Increased enquiries and sustained traffic have positioned the new Olleco brand as the leading oil recycling company in the UK.
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