Clean and simple

Brett Martin was launching a brand-new blog and tasked us with designing and developing it from scratch. They needed a clean, standard block design for the landing page, complete with filters to help users navigate different topics or categories easily. The design also had to be flexible enough to evolve into a more comprehensive resource hub in the future, potentially including online CPDs, FAQs, and other types of content tailored to various audience needs.

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Solution

A Gateway to Industry Insights and Expert Knowledge

We designed and developed a visually appealing and highly functional blog landing page for Brett Martin. The page features a clean, standard block design that highlights individual blog posts with engaging images and summaries. Users can easily navigate the content using a divisional/topic filter, allowing them to sort posts by specific categories such as industry news, product updates, and technical guides.

The intuitive interface ensures a seamless user experience, with clear call-to-action buttons and direct links to full articles. Additionally, the design is adaptable, ready to evolve into a comprehensive resource hub that can house various content types, such as online CPDs and FAQs, catering to different target audiences.

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Results

Adaptable and Intuitive For Easy Reading

The new blog landing page for Brett Martin has significantly enhanced user engagement and content discoverability. The intuitive block design and category filters have made it easier for users to find relevant information, leading to increased time spent on the site and higher interaction rates with blog posts.

Additionally, the adaptable design framework has positioned Brett Martin to seamlessly expand their content offerings, setting the stage for future growth into a comprehensive resource hub. This development has not only improved user experience but also strengthened Brett Martin's online presence and authority in the industry.

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