The Brief
The Apple of Cloud Solutions
Founded in 1966, Cobweb is one of the UK’s largest cloud solution providers, continually updating their offerings to ensure they meet business needs with the most effective technology in the marketplace.
Despite having an established multi-site solution in Sitefinity, Cobweb couldn't fully leverage the platform’s power due to poor implementation and low-quality content and design. The website was bloated with excessive content, poor coding quality, and terrible SEO, resulting in stagnant organic traffic and conversions.
The goal was clear: patch and fix the current site, analyse user behavior, and develop a new website through a comprehensive design process to maximise conversions and lead generation.
Industry
Involvement
Visit
Solution
Design & Collobarate
Collaborating with Cobweb's marketing team, we envisioned a website structure and regionalisation that end users would understand. We incorporated off-shoot branding material into the design process, emphasising the people at Cobweb, who are the core of the business.
Given the complex company structure and multiple stakeholders, we revamped the navigation and content layouts, ensuring all content was relevant and informative without compromising SEO. Data analytics from the previous website helped Spinbox identify key user journeys, products, and services to highlight, empowering the content editing team to grow the website effectively.
We tested new design concepts on the old site to identify areas for improvement in conversion and lead generation while developing the new website. This provided valuable insights into user journeys and content volume. The project was executed in three phases, with personalisation and systems integrations planned for 2020.
We now have a fantastic platform to optimise our efforts further, but more importantly an even better partnership to deliver even more success in the coming year.
Mark Terry
Head Of Marketing
Results
Speed & Success
We were immensely proud at the completion and launch. Developed in pure MVC mode in Sitefinity, it is the fastest website produced on this platform.
Engagement and metrics showed a significant increase in SERP rankings, conversion rates, and new business sign-ups. Cobweb and their sister brand, Vuzion, have digitally transformed their web presence, which continues to grow and thrive.
75%
Traffic increase
x3
Increase of SERP's
50%
Increase in qualified leads
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